In this talk, I will talk about my experiences of technology transfer over the past decade. Technology transfer - the process of moving promising research topics into a level of maturity that's ready for bulk manufacturing or production - remains one of the largest mysteries. Although each technology transfer was somewhat unique, I found some surprising similarities in the various technology transfers and I will attempt to group and discuss them. During the course of the talk, I will introduce one of the most promising techniques in Machine learning - graphical models and approximate message passing - as well as their application to gamer ranking and computational online advertising.